Introduction to Merzio
This chapter provides a basic overview of the Merzio platform — what it is, who it's for, and what problems it solves.
What is Merzio?
Merzio is a modern multi-tenant ecommerce SaaS platform that lets you run a fully featured online store without writing a single line of code. The entire sales process — from product and content management to payments, shipping, and analytics — is available in one place.
The platform is primarily focused on the Czech and Slovak market with native integrations for payment gateways (GoPay, Comgate, Finby, Pay24), carriers (Packeta, GLS, Slovak Post), and VAT compliance according to EU regulations (OSS, VIES).
Who is Merzio for?
Small and medium e-shops — merchants who want to launch a store quickly without complex technical setup. The platform is ready to use from day one.
More demanding operations — merchants with multiple warehouses, B2B sales, product variants, a loyalty program, or a need to integrate with ERP systems.
SaaS platform operators — operators managing a portfolio of multiple stores, handling onboarding and billing centrally.
Typical Use Cases
| Merchant type | What they use |
|---|---|
| Single-product seller | Stripe payments, Packeta shipping, product feed for Heureka |
| Fashion e-shop | Variants (size, color), labels, loyalty points, GLS |
| B2B distributor | Customer groups, VIES validation, export to Pohoda |
| Service provider | Booking system with Stripe payments |
| Multi-store operator | Stock synchronization between multiple stores |
What Merzio Solves
| Problem | Merzio solution |
|---|---|
| Infrastructure | Fully managed hosting, database isolation, and SSL per store |
| Payment gateway fragmentation | Native integrations with Stripe, GoPay, Comgate, Finby, Pay24 |
| Carrier integration | Native integration with Packeta, GLS, Slovak Post |
| B2B pricing complexity | Customer groups, membership levels, quantity discounts, reverse-charge VAT |
| EU VAT compliance | OSS tax rates, VIES validation, automatic reverse-charge detection |
| Multi-language store | Localization of names, descriptions, and SEO fields per language |
| Marketing and aggregators | Product feeds for Google Shopping and custom platforms |
| Analytics | Native GTM, GA4, Facebook Pixel, Google Ads |
Key Platform Features
Product Catalog
- Physical, digital, virtual products, and subscriptions
- Product variants with configurable attributes (size, color, …)
- Stock management — single or multiple warehouses
- Labels, tags, brands, parameters
- Customer reviews
- Archiving with a link to a replacement product
- Intelligent Recommender — AI-powered system for recommending products to your customers
- Built-in AI tools — product description optimization, SEO content generation, and more
Pricing and Discounts
- Regular and sale prices with start/end scheduling
- Quantity discounts (per product, category, or bundle)
- Customer group discounts
- Loyalty points — earned and redeemed at checkout
- Membership levels with configurable discount scope
- Coupon codes with complex restriction rules
Checkout and Orders
- Guest and authenticated checkout
- Applying discounts and loyalty points
- Configurable payment and shipping methods
- B2B reverse-charge VAT detection via VIES
- PDF document generation: invoice, delivery note, credit note
Content and SEO
- Visual page builder
- Blog, FAQ, popups, banners, navigation, footer
- Configurable SEO URLs for each content type
- Automatic 301 redirects
Marketing
- Product feeds for Google Shopping
- GTM, GA4, Facebook Pixel, Google Ads integration
- GDPR cookie consent (Google Consent Mode v2)
- Wishlist / favorites
Administration
- Role-based access control
- Two-factor authentication (TOTP)
- AI assistant (configurable OpenAI-compatible endpoint)
- Onboarding checklist
How is the System Designed?
The system is built around a portal → stores concept:
- The Portal (
app.merzio.tech) is the central hub where you manage all your stores, subscriptions, and billing from one account - A Store is an independent sales operation with its own domain, products, content, and settings
Each store runs in complete database isolation from other stores. There are no shared tables or tenant ID filtering — every store has its own database.
This approach lets you operate multiple brands or stores under one user account without needing separate login credentials for each.