AI Visibility

Path: System › Basic Settings › SEO Settings → AI visibility tab (/admin/seo)

AI assistants (ChatGPT, Claude, Perplexity, Copilot, Gemini) now recommend products right in their answers. For them to recommend your store, they first have to be allowed to read it. The AI visibility tab in the SEO settings controls this in one place. Save your changes with the Save Settings button in the floating bar.

Toggles

Toggle	Default	What it does
Allow AI search & assistant crawlers	On	Assistants such as ChatGPT, Claude and Perplexity may read your store and recommend your products in their answers. Covers bots like OAI-SearchBot, GPTBot, ChatGPT-User, ClaudeBot, Claude-User, Claude-SearchBot, PerplexityBot, Perplexity-User, Applebot, Amazonbot, DuckAssistBot.
Allow AI training crawlers	On	Allows crawlers that collect data to train AI models (Google-Extended, Applebot-Extended, anthropic-ai, CCBot, meta-externalagent, Bytespider).
Enable llms.txt	On	Publishes a compact overview of your store for AI tools at /llms.txt and a more detailed catalog at /llms-full.txt.
Link product feed in llms.txt	Off	Adds a link to your public product feed to llms.txt so AI tools can see your whole catalog. Only unprotected feeds are linked.

The toggles are written straight into the robots.txt file — allowed bot groups get access, disallowed ones get Disallow: /. Regular search engines (Google, Bing) are not affected by these toggles.

What /llms.txt contains

When enabled, /llms.txt is a short Markdown file that AI tools read easily. It is created automatically and contains:

• the store name and description,
• store facts — the seller (legal name, company ID, VAT ID, address, email, phone), where orders ship from, currency, payment methods, and return conditions,
• shipping — active shipping methods with their price, any free-shipping threshold, and the approximate delivery time,
• up to 30 top-level categories,
• the 20 latest products with price and availability,
• frequently asked questions (up to 15 questions and answers),
• pages and policies — the store's published pages (terms and conditions, privacy policy…) and the blog,
• a link to the product feed (only if "Link product feed in llms.txt" is on),
• a link to /llms-full.txt and to the sitemap.

The automatic file updates itself when products, prices, shipping, or questions change.

What /llms-full.txt contains

/llms-full.txt is a more detailed version for AI tools that want to read more: the same store and shipping facts, a larger catalog (up to 500 latest products, each with its address, price, availability, brand, category, and a short description), and all frequently asked questions. It is always created automatically.

If you turn off Enable llms.txt, /llms-full.txt stops being published too.

Custom llms.txt

The Custom llms.txt card lets you replace the text of /llms.txt with your own:

1. Click Load the automatic content — the current automatically created text is placed in the editor.
2. Edit it as you like (e.g. add what sets you apart, or highlight your main range).
3. Save the settings.

The card always shows which version is currently being published — the automatic file or your text. The Back to automatic button (followed by saving) returns you to the automatic file; the View llms.txt link shows what is being published right now.

Custom text is "frozen"

While your custom text is saved, changes to products, prices, and shipping do not reach /llms.txt — the file stays exactly as you wrote it until you go back to automatic. The /llms-full.txt file with the catalog is still created automatically.

Custom robots.txt rules

The same tab has a Custom robots.txt rules card, where you add your own lines to the automatically created file (e.g. Disallow: /akcia-pre-partnerov). Details are in the SEO article (section Sitemap and robots.txt).

Quick links

Below the toggles you will find direct links to the currently generated files: robots.txt, llms.txt, and sitemap.xml — handy for a quick check.

AI shopping checklist

The AI shopping checklist card walks you through getting into AI assistants' recommendations. Two items tick themselves (green check) once you have the matching feed:

1. Create a Google Merchant feed — AI assistants source most recommendations from Google Shopping. (Link: Open feeds.)
2. Register your feed in Google Merchant Center.
3. Add the same feed to Bing (feeds Microsoft Copilot).
4. Create an OpenAI feed and submit your store at chatgpt.com/merchants when the program opens in your region.
5. Write buying guides and FAQ content — AI assistants cite content-rich shops far more often.

Related

For how to create a feed for ChatGPT, see Product feeds. To see how many visits and orders AI actually brings you, see AI analytics. You can check the company details that AI and Google verify in the SEO settings on the Store identity tab — see SEO.