Creating Products
In this section, you will learn how to create a new product in the Merzio administration. The product creation process is divided into several steps, where you gradually fill in all the necessary information about your product.
Path: Admin > Products > Add Product
Step 1: Product Type
At the beginning, you must choose the type of product you want to create. You have four basic options:
- Physical product — tangible goods that must be shipped to the customer
- Digital product — intangible content (e-books, software, templates)
- Subscription — recurring purchase for a certain period of time
- Gift voucher — a gift certificate with an automatically generated coupon code. After payment, the system generates the code, inserts it into the chosen PDF template, and emails it to the customer. See the Gift vouchers section for the full guide.
Special handling
Below the product type selection there is a Special handling section with two independent toggles:
- Special logistics — for products that require a special shipping method (refrigerated, oversized, hazardous material, pallet delivery). When such an item is in the cart, only shipping methods marked as Available for special logistics orders in your settings will be offered at checkout.
- Special payment — for products that need a different payment flow or manual approval (e.g. wholesale bank transfer, B2B proforma invoice). When such an item is in the cart, only payment methods marked as Available for special payment orders in your settings will be offered at checkout.
The two toggles are independent and can be used separately or together. For the full breakdown of which shipping and payment methods belong to the "regular" or "special" group, see Special shipping & payments.
Step 2: Basic Tab (Basic Information)
In this tab, you fill in the most important product information:
Product Name
Enter the product name. This field is required and the name will be displayed in all stores.
Short Description
A brief product description. This text is often displayed in product lists and search results.
Product Description
A detailed description with formatting options. You can include:
- Technical specifications
- Product benefits
- Usage instructions
- Material and composition
AI Assistant
Click the AI Assistant button in the top bar of the page and artificial intelligence will generate a draft of the name, short description, description, and SEO texts in the selected language, all at once.
Slug
The URL identifier of the product (e.g. "my-t-shirt-red"). The system automatically creates a slug from the product name. Click Generate if you want to change or regenerate the slug.
Categories
- Primary category — the main category the product belongs to
- Secondary categories — additional categories where the product should be displayed
Brand
Select or create a brand (manufacturer) for the product.
Labels
Select appropriate labels for quick product identification:
- New — for new products
- Recommended — for recommended products
- Sold out — for sold out products
- Sale — for discounted products
Tags
Select tags by checking them in the list of existing tags. Tags help with product organization and search.
SKU (Stock Keeping Unit)
A unique product code for inventory and logistics. Example: "TRIC-M-RED-001".
Warranty
Enter the number of years of warranty for the product.
EAN/GTIN/UPC
Product barcode. These fields are used for product identification in the logistics system:
- EAN — European code
- GTIN — Global code
- UPC — North American code
Active
Checking this field publishes the product on the e-shop. Unchecked products remain in draft.
Recommended
Checking this field marks the product as recommended, which displays it in special places on the e-shop.
Product Images
Upload the main product image and additional photos to the gallery. The first image is displayed as the product thumbnail.
Step 3: Categories, Labels, Brands
These fields are located directly in the Basic tab and deal with product organization:
- Categories — here you can see all categories the product is assigned to. Check that it is assigned to the correct categories
- Labels — a quick way to tag products (new, sale, etc.)
- Brands — manufacturer or brand identification
These elements have a fundamental impact on product navigation and filtering on the e-shop.
Step 4: Pricing Tab
In this tab, you set all prices and financial parameters of the product:
Regular Price
The base product price including VAT. This is the price the customer regularly pays.
Discount
Set a discount on the product:
- Fixed price — discount in euros (e.g. -2.50 EUR)
- Percentage — discount in percentage (e.g. -15%)
Discounted Price
Automatically calculated after entering a discount. This is the final price the customer will pay.
Sale Window (from / until)
Set when the sale (discounted) price should be active:
- Sale starts — start date and time. Leave empty to make the sale active immediately.
- Sale ends — end date and time. Leave empty for an open-ended sale.
Outside this window the regular price is used automatically — the sale turns itself off when the time passes, with nothing to do. The sale price stays stored and reactivates if you set the window again.
Sales on variants
Individual variants can have their own sale window too. If you leave a variant's field empty, it inherits the value from the product.
Sale-End Display (countdown / date / nothing)
Path: Admin > Products > Product view settings
A global setting controls how the sale end is shown on product cards and the product detail (shown only when the product has a "Sale ends" date):
- Show end date (default) — shows the date the sale is valid until.
- Show countdown — a live countdown (days, hours, minutes, seconds) to the sale end.
- Hide — shows nothing.
Cost Price
Your purchase price or manufacturing cost. This price is only displayed in the administration.
Tax Class
Select the correct tax class. The available classes come from your tax settings (e.g. Standard 23% — standard VAT rate).
Unit
Select the sales unit (pcs, kg, m, etc.). You can manage units in Admin > Products > Units.
Unit of Measurement
The product measurement unit (e.g. kg for food, m2 for home textiles).
Step 5: Stock Tab
Set stock quantities and product availability:
Stock Quantity
The number of product units you have in stock. The system automatically deducts purchases.
Minimum Order
The minimum number of units a customer must order. By default, it is set to 1 unit.
Stock Status
Select the current availability status:
- In stock — the product is available
- Low stock — the product has low inventory
- Sold out — the product is sold out
- On order — the product is not in stock but can be ordered
- Pre-order — the product can be pre-ordered before official release
Stock Display Mode
How stock status is displayed on the e-shop. By default, the global setting is used, but you can override it per product:
- Always show — stock status is always displayed
- Show only on low stock — the status is displayed only when stock is low
- Show only when sold out — the status is displayed only when the product is sold out
- Never show — stock status is not displayed
Allow Backorders
By default, the global stock setting is used. For a specific product, you can override it with the Force allow or Force deny backorder options — i.e. whether customers can order the product even when it is not in stock.
Step 6: Attributes Tab
Attributes are used to define product variants (e.g. colors, sizes). If your product does not have variants, you can skip this tab.
Assign attributes that will define the variants. Examples:
- Color — red, blue, green
- Size — XS, S, M, L, XL
- Weight — 100g, 250g, 500g
Recommendation
Set up attributes even for products without variants. They significantly improve search accuracy and recommendation quality across your store.
More information can be found in the Attributes section.
Parameters Tab
Next to the Attributes tab there is a separate Parameters tab. Here you assign additional parameters to the product (e.g. material, country of origin), which are displayed in the product detail and used for filtering. You can search parameters and select values from a list.
Step 7: SEO Tab
Optimize the product for search engines:
Meta Title
The product title for search engines (recommended maximum of 60 characters — the counter below the field guides you).
Meta Description
The product description for search engines (recommended maximum of 160 characters). This text will be displayed in search engine results.
Tags
Keywords for SEO separated by commas.
TIP
The AI Assistant in the top bar of the page can help you create SEO texts — it generates an optimized Meta Title and Meta Description.
Step 8: Shipping Tab
Set the physical parameters of the product for shipping calculation:
Weight
Product weight in kilograms. This information is needed for shipping calculation.
Length
Product length in centimeters.
Width
Product width in centimeters.
Height
Product height in centimeters.
These parameters are used for shipping fee calculation and packaging optimization.
Creating the Product
When you have filled in all the necessary information, click the Create Product button at the bottom of the form. The system will check all required fields and create the product.
After successful creation, you will be able to return to the product page to further edit it or create its variants.
Required Fields
- Product type
- Product name
- Slug (generated automatically from the name)
- Regular price
- Stock quantity (for products without variants)
Tips and Tricks
- Before publishing, check all information including prices and images
- Use the AI Assistant to create descriptions and SEO text
- Create variants if your product has different options (colors, sizes)
- Quality photographs are recommended — at least 3-5 images per product
Watermark
The watermark feature lets you automatically add a text or image signature to your product images to protect your photography. It is a separate add-on found outside the product form.
Path: Admin > Content > Watermark
Enabling and watermark type
First enable the watermark with the Enable watermark toggle and choose its type:
- Text watermark — inserts text you enter (e.g. your store name) into the image. You can set the text color, font size (8–70 px), rotation (0–360°) and opacity (0–100%).
- Image watermark — inserts an uploaded image (e.g. a logo) into the image. PNG or JPG is recommended (SVG is not supported). You can set the image opacity.
Position and margins
Using a 3×3 grid you choose where on the image the watermark is placed (for example bottom right). The horizontal and vertical margin (in pixels) fine-tune the offset from the image edge.
Preview
The Generate Preview button shows how the watermark will look on a sample image before you apply it.
Additional settings
- Automatically apply to new uploads — the watermark is added every time a new product image is uploaded.
- Backup original images — a backup of the original is saved before the watermark is applied, so it can be restored later.
Bulk actions
- Apply to All Products — the watermark is added to the images of all existing products in the background. Progress is shown as it runs.
- Restore from Backups — removes the watermarks and restores the original images (only works if backups were enabled).
TIP
Before running a bulk apply, keep Backup original images enabled — it is the only way to safely remove the watermark later.