Creating Products
Here you will learn how to create a new product in the Merzio administration. Creating a product is split into several steps in which you gradually fill in all the information your product needs.
Path: Catalog › Products › All Products › Add Product button
The form is split into tabs. For a new product these are Product Type, Basic, Pricing, Stock, Attributes, Parameters, SEO and (for a product that is shipped) Shipping. More tabs — Variants, Surcharges and Related — appear once the product exists, see Editing a Product.
Step 1: Product Type
First choose the type of product you want to create. There are four basic options:
- Physical Product — tangible goods that have to be shipped to the customer
- Digital Product — intangible content (e-books, software, templates)
- Subscription — a recurring purchase for a period of time
- Gift Card — a gift voucher with an automatically generated coupon code. After payment the system generates a code, inserts it into the chosen PDF template and sends it to the customer. See Gift Vouchers for the full guide.
Special Handling
Below the product type selection is a Special Handling section with two independent switches:
- Special Logistic — when the product needs a special shipping method (refrigeration, oversized goods, hazardous material, pallet delivery). For an order with this flag, checkout only offers the shipping methods marked in your settings as Available for special-logistic orders.
- Special Payment — when the product needs a separate payment method or manual approval (e.g. wholesale bank transfer, proforma invoice for companies). For an order with this flag, checkout only offers the payment methods marked in your settings as Available for special-payment orders.
The two switches are independent and can be used separately or together. How to decide which shipping and payment methods belong to the "regular" or the "special" group is described in Special shipping and payments.
Step 2: Basic Tab (Basic Info)
In the Basic tab (called Basic Info when editing a product) you fill in the most important information about the product:
Product Name
Enter the product name. This field is required and the name is shown everywhere in the store.
Short Description
A brief description of the product. This text is often shown in product lists and search results.
Product Description
A detailed description with formatting options. You can include:
- Technical specifications
- Product benefits
- Instructions for use
- Material and composition
Texts from Merzio AI
The name, short description, description and SEO texts can be written by Merzio AI. Open it (when editing a product with the Merzio AI button in the header, for a new product from the Merzio AI bar at the bottom of the admin) and say what you need — it fills the texts straight into the open form and you review them before saving. More in Merzio AI.
Slug
The URL identifier of the product (e.g. "my-red-t-shirt"). The system creates the slug automatically from the product name. Click Generate if you want to change or regenerate it.
Categories
- Primary Category — the main category the product belongs to
- Secondary Categories — other categories where the product should appear
Brand
Select or create the product's brand (manufacturer).
Labels
Choose suitable labels for quick identification of the product:
- new — for new products
- recommended — for recommended products
- Out of Stock — for sold-out products
- Sale — for discounted products
Tags
Tick tags from the list of existing tags. Tags help organize and search for products.
SKU (Stock Keeping Unit)
A unique product code for inventory and logistics. Example: "TSHIRT-M-RED-001".
Warranty
Enter the warranty period in years.
EAN/GTIN/UPC
The product barcode. These fields identify the product in logistics systems:
- EAN — European code
- GTIN — Global code
- UPC — North American code
Active
Ticking this field publishes the product in the store. Unticked products stay as drafts.
Featured
Ticking this field marks the product as featured, which shows it in special places in the store.
Product Images
Upload the main product image and further photos for the gallery. The first image is used as the product thumbnail.
360° photos (product spin)
Below the images is the 360° photos (product spin) field. If your product was photographed on a turntable, upload the individual frames here in rotation order — usually 24 to 72 photos. JPG, PNG and WEBP are supported, and each file can be up to 20 MB.
The product detail then shows a "360°" tile among the photos. When opened, the product starts spinning by itself; the customer can rotate it by dragging, with the left and right arrows, and stop or restart the rotation with a button.
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Order matters — the frames play exactly as they are sorted. When importing products from Shoptet, 360° frames are downloaded automatically.
Step 3: Categories, Labels, Brands
These fields are directly in the Basic tab and handle how the product is organized:
- Categories — here you see all the categories the product is assigned to. Check that it sits in the right ones
- Labels — a quick way to mark products (new, sale, etc.)
- Brands — identifies the manufacturer or brand
These have a major impact on navigation and product filtering in the store.
Step 4: Pricing Tab
In this tab you set all prices and financial parameters of the product:
Regular Price
The base price of the product including VAT. This is the price the customer normally pays.
Discount
Set a discount on the product:
- Fixed Price — a discount in euros (e.g. -2.50 €)
- % — a percentage discount (e.g. -15%)
Sale Price
Calculated automatically once you enter a discount. This is the final price the customer pays.
Sale period (from / to)
Set when the sale (discounted) price applies:
- Sale starts at — date and time the sale begins. Leave empty and the sale applies immediately.
- Sale ends at — date and time the sale ends. Leave empty and the sale has no end.
Outside this period the regular price is used automatically — the sale switches itself off when the time runs out, you do not need to do anything. The sale price stays saved and becomes active again if you set a new period. The Remove time limit button clears both dates.
Sales on variants
Individual variants can have their own sale period too. If you leave the field empty on a variant, it inherits the value from the product.
Showing the sale end (countdown / date / nothing)
Path: Catalog › Products › Configuration › Product View Settings
The global Sale end display setting decides how the end of a sale appears on product cards and on the product detail (it only shows when the product has a "Sale ends at" date):
- Show end date (default) — shows the date until which the sale runs.
- Show countdown — a live countdown (days, hours, minutes, seconds) to the end of the sale.
- Hide — nothing is shown.
Cost Price
Your purchase or production price. It is only shown in the administration.
Tax Class
Choose the correct tax class. The available classes come from your tax settings (e.g. Standard 23% — the standard VAT rate).
Unit
Choose the selling unit (pcs, kg, m, etc.). You manage units in Catalog › Products › Units.
Measurement Unit
The unit the product is measured in (e.g. kg for food, m² for home textiles).
Package information and quantity calculator
If you sell the product in packages with a certain area/volume (e.g. tiles in m²), set:
- Show Package Info — the store shows how much one package contains (e.g. "Package contains: 2.094 m²") and the conversion for the ordered quantity.
- Quantity per Package — how much of the measurement unit one package holds (e.g. 2.094 m²).
- Show quantity calculator — adds a field on the product detail where the customer enters the area they need (e.g. m²) and the system works out the number of whole packages and sets the cart quantity straight away. Requires "Show Package Info" switched on, "Quantity per Package" filled in and a measurement unit.
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The calculator rounds up to whole packages (you do not sell half a package). In catalog mode it is not shown to guests who are not logged in (they see no price).
Step 5: Stock Tab
Set the stock levels and availability of the product:
Product with variants
When a product has variants, the Stock tab is not shown when editing it — stock is kept for each variant separately in the Variants tab.
Delivery policy
Override the number of working days for delivery of this product (separately for when it is in stock and when it is not but can be ordered). Empty = the default from Stock Settings (Catalog › Stock › Stock Settings) is used. The storefront shows it under the availability as "Delivery within X working days". More in Stock settings → Delivery policy.
Stock Quantity
The number of units you have in stock. The system deducts purchases automatically.
Minimum Order
The minimum number of units a customer has to order. The default is 1.
Stock Status
Choose the current availability status:
- In Stock — the product is available
- Low Stock — the product is running low
- Out of Stock — the product is sold out
- On Backorder — the product is not in stock but can be ordered
- Preorder — the product can be pre-ordered before its official release
Stock Display Mode
How the stock status is shown in the store. By default the global setting is used; you can override it for the product:
- Always Show — the stock status is always shown
- Show Only When Low Stock — shown only when stock is low
- Show Only When Out of Stock — shown only when the product is sold out
- Never Show — the stock status is never shown
Allowing orders below stock
By default the global stock setting applies. For a specific product you can override it with Force allow orders below stock or Force disallow orders below stock — that is, whether customers can order the product even when it is not in stock.
Step 6: Attributes Tab
Attributes define product variants (e.g. colours, sizes). If your product has no variants, you can skip this tab.
Assign the attributes that will define the variants. Examples:
- Color — red, blue, green
- Size — XS, S, M, L, XL
- Weight — 100g, 250g, 500g
Recommendation
Set attributes for products without variants too. They greatly improve search accuracy and the quality of recommendations across the whole store.
More information in Attributes.
Parameters Tab
Next to the Attributes tab is a separate Parameters tab. Here you assign extra parameters to the product (e.g. material, country of origin), which are shown on the product detail and used for filtering. You can search parameters and pick values from a list.
Step 7: SEO Tab
Optimize the product for search engines:
Meta Title
The product title for search engines (60 characters at most is recommended — the counter below the field guides you).
Meta Description
The product description for search engines (160 characters at most is recommended). This text appears in search results.
Tags
SEO keywords separated by commas.
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Merzio AI can help you write the SEO texts — ask it for an optimized Meta Title and Meta Description and it fills them into the form.
Step 8: Shipping Tab
The Shipping tab appears for a physical product (and for a digital one that requires shipping). Set the physical parameters used to calculate shipping:
Weight
The product weight in kilograms. Needed to calculate shipping.
Length
The product length in centimetres.
Width
The product width in centimetres.
Height
The product height in centimetres.
These parameters are used to calculate shipping fees and optimize packaging.
Creating the Product
Once you have filled in all the necessary information, click Create Product in the floating bar at the bottom of the screen. The system checks all required fields and creates the product. If you try to leave the page with an unfinished product, the admin asks you first.
After it is created you can return to the product to keep editing it or create its variants.
Required Fields
- Product type
- Product name
- Slug (generated automatically from the name)
- Regular price
- Stock quantity (for a product without variants)
Tips and Tricks
- Check all information including prices and images before publishing
- Use Merzio AI to write the description and SEO text
- Create variants if your product comes in different options (colours, sizes)
- Quality photos are recommended — at least 3-5 images per product
Editing a Product
Path: Catalog › Products › All Products › click the product
When editing, a product has these tabs (in this order):
| Tab | What you find there |
|---|---|
| Product Type | Type and special handling |
| Basic Info | Name, descriptions, categories, brand, labels, tags, codes, images, 360° photos |
| Variants | The variant table right inside the product; the number next to the tab name shows how many there are. More in Variants |
| Pricing | Prices, discount, sale period, tax, units |
| Stock | Stock levels and availability — only for a product without variants |
| SEO | Meta data |
| Attributes and Parameters | Product properties |
| Surcharges | Optional add-on fees for this product, see Surcharges |
| Related | Recommended and alternative products shown on this product's detail, see Product Recommenders |
| Shipping | Weight and dimensions (for products that are shipped) |
Header buttons
- Merzio AI — opens the assistant, which can write or translate the product texts and fill them into the form
- View Product — opens the product in the store in a new tab
- More actions ▾ — Copy Product (creates a copy) and Canvas (opens this product's detail in the visual editor)
- Previous / next product arrows — go to the neighbouring product from the list without going back to it
Saving changes
When you change something in the form, a floating bar with Unsaved changes and the Save Changes and Discard buttons appears at the bottom of the screen. If you try to leave without saving, the admin warns you about the unsaved changes.
Description from blocks and product blocks in Canvas
For the Product Description field you can choose whether you write the description as rich text or build it from blocks in Canvas. Product blocks (images with text, tables, banners…) are no longer edited in a separate editor — click Open Canvas and edit them right in the preview of the product detail. More in Canvas.
Unpublished changes from Canvas
If the product has work-in-progress changes in Canvas that are not published yet, a notice "This product has unpublished changes from Canvas" appears above the form. Saving the form writes changes live, and publishing the Canvas draft later would overwrite them. So first make the draft live with Publish, or cancel it with Discard.
Watermark
The watermark adds a text or image signature to your product images automatically and protects your photos. It is a separate add-on you find outside the product form.
Path: Engage › Content & Theme › Watermark Configuration
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If you do not see the item in the menu, switch on the watermark add-on in System › Store features.
Enabling and watermark type
First switch the watermark on with Enable Watermark and choose its type:
- Text Watermark — the text you enter (e.g. the store name) is placed into the image. You can set the text color, font size (8–70 px), rotation (0–360°) and opacity (0–100 %).
- Image Watermark — an uploaded image (e.g. a logo) is placed into the image. PNG or JPG is recommended (SVG is not supported). You can set the image opacity.
Position and margins
Use the 3×3 grid to choose where on the image the watermark sits (for example bottom right). Fine-tune the distance from the image edge with the horizontal and vertical margin (in pixels).
Preview
The Generate Preview button shows how the watermark will look on a sample image before you use it.
Other settings
- Automatically apply to new uploads — the watermark is added every time a product image is uploaded.
- Backup original images before applying watermark — a backup of the original is saved before the watermark is added, so it can be restored later.
Bulk actions
- Apply to All Products — the watermark is added in the background to the images of all existing products. Progress is shown as it goes.
- Restore from Backups — removes the watermarks and restores the original images (only works if backups were switched on).
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Keep Backup original images before applying watermark switched on before running the bulk action — it is the only way to remove the watermark safely later.