SEO

This page covers the SEO tools in your store: global SEO settings, URL structure, the sitemap, the robots.txt file, structured data, the redirects manager (including sitemap import), and basic analytics. These settings are global defaults for the whole store — the meta data for individual products, categories, and pages is set directly on each item.

Path: System › Basic Settings › SEO Settings (/admin/seo)

Redirects have their own page: System › Basic Settings › Redirections (/admin/seo/redirections).

Permissions

Viewing the SEO pages requires the seo.view permission; making changes requires seo.manage. Users without these permissions do not see the SEO section.

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1. Global SEO settings

The SEO Settings page has six tabs: Basic, URLs, Features, AI visibility, Store identity, and Returns. Together they form one form — after a change, a floating bar with the Save Settings and Discard buttons appears at the bottom and saves the settings from all tabs at once. If you leave with unsaved changes, the admin warns you.

At the top of the page are overview cards (Total Redirections, Active Redirections, Total Hits, Most Used), and the header has the Analytics and Manage Redirections buttons.

Site Information (Basic tab)

Field	What it does
Site Name	The site name. Used in structured data (Organization/WebSite), as og:site_name, and as a fallback title when no default meta title is set.
Site Description	A short site description. Used as a fallback description and in structured data.
Keywords	Site keywords (comma-separated).
Language	Site language. Used for inLanguage and Open Graph locale codes.
Region	Two-letter country code (e.g. SK, CZ). Empty = a global site with no regional targeting. When set, it adds geo.region, og:locale, and country data to structured data.

Default Meta Tags

Used when a specific item (product, category, page) has no meta title/description of its own.

Field	What it does
Default Title	Default meta title. Recommended length up to 60 characters.
Default Description	Default meta description. Recommended length up to 160 characters.
Default Keywords	Default keywords.

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2. URL structure

The URLs tab.

Purpose: Control how the addresses of listing pages and individual items look. These are global rules for the whole store.

Changing URLs means you need redirects

Changing paths or the URL structure changes your storefront addresses. If the old addresses were already indexed or shared, create redirects for them (see below) so you don't lose traffic or SEO value. For brand addresses, the old addresses are redirected (301) automatically.

Listing paths

Field	What it does	Example
Products Listing Path	Path to the main product listing.	produkty
Blog Listing Path	Path to the blog listing.	blog
Search Listing Path	Path to the search page.	hladat
FAQ Listing Path	Path to the FAQ page.	caste-otazky
Services Listing Path	Path to the services listing.	sluzby
Withdrawal-from-contract Path	Path to the withdrawal-from-contract form. Lowercase letters, digits, and hyphens only.	odstupenie-od-zmluvy
My order page path	Path to the page where the customer checks their order status. Empty = moja-objednavka.	moja-objednavka
Brand Listing Path	Address of the list of all brands. Empty = the same as the start of the brand URL structure. After a change, the old address is redirected (301).	znacky

URL Structure Settings

Field	What it does	Example
Permalink Structure	Base permalink scheme.	product/{slug}
Product URL Structure	Pattern for product detail addresses. {slug} is replaced by the product slug.	product/{slug}
Category URL Structure	Pattern for category addresses.	category/{slug}
Brand URL Structure	Pattern for a single brand's address. After a change, old brand addresses are redirected (301).	znacka/{slug}
Service URL Structure	Pattern for service addresses.	service/{slug}
Blog URL Structure	Pattern for article addresses.	blog/{slug}

Brand pages

Brand addresses are used when you have brand pages turned on in Catalog › Products › Brands.

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3. SEO features

The Features tab.

Purpose: Turn individual SEO outputs that the store generates automatically on or off.

Core Features

Toggle	What it does
Enable Sitemap Generation	Generates the XML sitemaps (/sitemap.xml and sub-sitemaps).
Enable Robots.txt	Generates the /robots.txt file.
Enable Canonical URLs	Adds canonical (canonical) links to pages.
Enable Structured Data	Structured data (schema.org JSON-LD) — see below.
Enable Breadcrumbs	Structured data for breadcrumb navigation.

What the structured data contains

When structured data is on, the store adds it to pages automatically: for a product the name, images, brand, price and availability (offer), shipping, return conditions, and ratings from reviews; breadcrumbs; questions and answers (FAQ) on the FAQ page and on pages with an FAQ section; blog articles; product lists on listings and in categories; organization details (the company behind the store, optionally also a physical store) and site search. You don't have to write any of it by hand — you just need filled-in products, company details, and the Store identity and Returns tabs.

Social Media

Toggle	What it does
Enable Open Graph Tags	Open Graph (og:*) tags for sharing on Facebook, etc.
Enable Twitter Cards	Twitter Card tags for previews on X/Twitter.

The Quick Actions card contains links to the individual sitemaps.

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4. Store identity

The Store identity tab shows which company details the store publishes in structured data (legal name, company ID, VAT ID / tax ID, registered address, contact, logo, social profiles) — AI assistants and Google use them to verify that a real company stands behind the store. Missing details are marked as "not filled in"; add them via the Edit company details and Edit social profiles links.

• More company profiles — links confirming that the company exists (business register, Google Business Profile, Wikidata…).
• Physical store — the We have a physical store toggle publishes the registered address as a store with opening hours. Turn it on only if customers can visit in person.

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5. Return policy

The Returns tab.

Purpose: Fill in the return conditions that are attached to product structured data (rich results in search). When nothing is configured, the EU statutory defaults apply (14 days, free, by mail).

Field	What it does
Return window (days)	Number of days to return (0–365, default 14). Applies to the fixed-window type.
Return country	Country the policy applies to (2 letters). Empty = the site region is used, otherwise SK.
Return fees	Free, paid by the customer, a fixed return shipping fee, or a restocking fee.
Return method	By mail, in store, or at a pickup point.
Return window type	Fixed number of days, unlimited window, returns not permitted, or unspecified. With "returns not permitted", the days, method, and fees are omitted.

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6. Sitemap and robots.txt

The store generates the sitemaps and robots.txt automatically — you only turn their generation on/off in the Features tab.

Sitemaps

Accessible via the links in the Quick Actions card (they open in a new tab):

File	Contents
/sitemap.xml	Sitemap index (links to all the others).
/sitemap-pages.xml	Pages.
/sitemap-products-{page}.xml	Products (paginated).
/sitemap-categories.xml	Categories.
/sitemap-brands.xml	Brands (if you have brand pages turned on).
/sitemap-services.xml	Services.
/sitemap-blog.xml	Blog articles.

Only active products, categories, and services are included in the sitemaps.

robots.txt

The /robots.txt file is generated automatically when Enable Robots.txt is on. It contains:

• Access for search engines (Googlebot, Bingbot) — these are always allowed.
• Rules for AI crawlers according to the toggles in the AI visibility tab: when Allow AI search & assistant crawlers is on, crawlers such as GPTBot, OAI-SearchBot, ClaudeBot, or PerplexityBot have access; when you turn it off, they get Disallow: /. The same applies to Allow AI training crawlers (Google-Extended, CCBot, anthropic-ai, and others). Details are in the AI visibility article.
• A ban on indexing the admin area, API, user pages (profile, account, orders, cart, checkout), and search.
• A reference to /sitemap.xml (and, when llms.txt is on, also to /llms.txt and /llms-full.txt).

Custom robots.txt rules — the AI visibility tab has a card where you can add your own lines to the automatic file. Disallow / Allow lines written at the top apply to all crawlers; a User-agent line starts your own group for one specific crawler. Example: Disallow: /akcia-pre-partnerov. Check the result with View the resulting robots.txt.

WARNING

A Disallow: / rule without a User-agent line blocks crawling of the whole store for all crawlers, including Google.

Submitting to search engines

Add https://vas-obchod.sk/sitemap.xml to Google Search Console (and optionally Bing Webmaster Tools) so search engines discover your pages faster.

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7. Redirections

Path: System › Basic Settings › Redirections (/admin/seo/redirections)

Purpose: Redirect old or changed addresses to new ones so visitors and search engines don't hit a 404 error. Typical when migrating from another store or when changing the URL structure.

At the top of the page are overview cards: Total Redirections, Active, Total Hits (number of uses), and Inactive.

How redirects work

• Addresses are stored normalized: the protocol and domain are stripped (only the path is saved), a leading slash / is ensured, and a trailing slash is removed. So https://web.sk/stara-stranka/ and /stara-stranka are the same.
• Each redirect counts hits and records the last hit.
• Redirecting to itself is blocked (same source and target address) — it would cause an infinite loop.

Creating and editing a redirect

The Add Redirection button in the header opens a dialog:

Field	What it does
From URL	The original (old) address you want to redirect.
To URL	The target (new) address.
Redirect type	Redirect type: 301 (permanent), 302 (temporary), 307 (temporary, preserves method), 308 (permanent, preserves method). For SEO migrations, use 301 as a rule.
Status	Active or Inactive. Only active redirects are executed. (Edit only.)
Notes	Optional note (e.g. the reason or migration source).

Test URL

The Test Redirection URL section lets you enter an address and use the Test URL button to check whether (and where) it redirects, its type, and its hit count. If no redirect is found, it warns that the visitor will see a 404 page.

Filters and bulk delete

• Search and the Status filter narrow the list.
• Select rows with the checkboxes and click Delete selected in the floating bar.
• Delete all redirections removes all of them (requires typing the word DELETE in the dialog to confirm).

CSV import

The Import CSV button uploads a file with these columns:

Column	Required	Description
from_url	Yes	Old address (e.g. /stary-produkt).
to_url	Yes	New address (e.g. /produkty/novy-nazov).
type	No	Redirect type, default 301.
notes	No	A note.

Import notes:

• Both , and ; delimiters are detected automatically; the header row is skipped.
• Duplicates are skipped — if a redirect already exists for a given from_url, the new row is not saved.
• Redirects to themselves are skipped and counted as errors.
• After completion, a summary is shown (successful / skipped / errors).

The Download Sample button downloads a sample file.

Import from sitemap

The Import from Sitemap button is a wizard for bulk-mapping old addresses to new ones:

1. Upload: Upload an XML sitemap (urlset or sitemapindex, up to 10 MB). Only addresses from your own domains are processed.
2. Mapping: The system automatically suggests internal targets (products, categories, pages, blogs, services) for the old addresses. For each row:
   • click a suggested target (chip), or
   • search and pick a target manually, or
   • skip the row (Skip).
   • choose the redirect type (301/302/307/308).
3. Bulk actions over the visible rows: Accept top suggestion, skip/unskip all, set the type, or set the same target for all.
4. Save redirections saves the mapped rows. It uses the same rules as the CSV import (skipping duplicates and redirects to themselves).

Export and cleanup

• Export CSV downloads all active redirects (columns From URL, To URL, Type, Notes, Created At).
• Cleanup of old unused redirects is also available (inactive, older than a chosen number of days, and with a hit count at or below a chosen threshold).

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8. Per-item meta data

The global defaults above apply only when an item has no meta data of its own. The meta title, description, and other SEO fields for individual products, categories, and pages are set directly when editing that item, not on this page.

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9. SEO Analytics

The SEO Analytics page shows redirect statistics — total and active counts, total hits, the most-used and most recent redirects, and the counts of active products, categories, and services in the sitemaps.

You can open it in two ways: with the Analytics button in the SEO Settings header, or in the menu under Insights › Analytics › Analytics.

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Quick reference

I want to...	Where
Change the site name and default meta data	SEO Settings → Basic tab
Change product/category/brand addresses	SEO Settings → URLs tab
Turn sitemap, robots, canonical, structured data on/off	SEO Settings → Features tab
Allow or block AI crawlers, edit llms.txt	SEO Settings → AI visibility tab (more)
Check company details for Google and AI	SEO Settings → Store identity tab
Fill in the return policy for rich results	SEO Settings → Returns tab
Redirect old addresses after a migration	Redirections → Import from Sitemap / Import CSV
Check whether an address redirects	Redirections → Test Redirection URL
Get the sitemap for Search Console	SEO Settings → Features tab → Quick Actions