Product listing analytics
This guide describes the Product listing analytics report: how shoppers use product grids (all products, categories, brands and search results), which filters appear in URLs, and how often they open a product detail page or add to cart from the listing grid.
Where to find it
Path: Insights › Analytics › Product listing analytics (/admin/settings/product-listing-analytics)
Only staff with permission to view reports (reports.view in the role settings) will see this screen.
What this report is for
It helps answer questions such as:
- Do shoppers mostly browse all products, category pages, brand pages or search grids?
- Which filter or sort parameters appear most often in the address bar (e.g. price range, sort order)?
- Which categories and brands generate the most listing activity?
- Which products get the most detail opens or add-to-cart actions from the grid (not necessarily only from the product detail page)?
This is listing behavior, not a full store revenue report. For orders, revenue and the conversion funnel, use Insights › Analytics › Analytics Overview (see Analytics Dashboard).
How data is collected (plain language)
| Source | What is counted |
|---|---|
| Server | Each time a page with a product listing is rendered, a listing request is recorded with the active URL parameters (filters, sorting and similar). |
| Browser | When a shopper goes to a product detail page from a card or adds to cart from the grid, those actions are sent as lightweight events from the browser. |
Important limitations
- Ratios are approximate. They are not a strict step-by-step funnel per person. The same visitor can load the listing several times; they can add to cart without opening the detail page first; and timing or browser settings can affect browser events.
- Listing requests count renders with the current URL parameters, not "unique visitors".
- Detail clicks and Add to cart (from grid) reflect interactions from the listing. They don't replace full cart or order analytics.
The data is designed to be lightweight so that normal browsing of the store stays fast.
Period
At the top, choose the period 7d, 30d, 90d or 1 year — the report recalculates right away. If there are no events in the period yet, a message says there is no data for this period yet.
Summary cards (metrics)
The labels match the texts in the admin; the cards also carry short definitions.
| Metric | Meaning |
|---|---|
| Listing requests | Each render of a product listing (All products, Category, Brand, Brand list or Search). Includes filters and sorting. |
| Detail clicks | Clicks leading to the product detail page from a product card on a listing. |
| Add to cart (from grid) | Add-to-cart actions started from product cards while viewing a listing. |
| Detail clicks / listing request | Detail clicks divided by listing requests in the period. It is not a unique-user funnel. |
| Add to cart / detail click | Add-to-cart actions divided by detail clicks. A shopper can add to cart without opening the detail page, so this ratio can exceed 100%. |
Tables on the page
- Requests by surface — All products (the main catalog listing), Category, Brand, Brand list and Search. Helps you see where people spend time in the catalog.
- Top categories (by listing requests) and Top brands (by listing requests) — categories and brands ranked by the number of listing requests.
- Most common filter / query keys — parameter names from listing URLs (e.g. sorting or price limits). Custom attribute filters appear under their field names.
- Most opened products (from listing) / Most add-to-cart (from listing) — products shoppers clicked or added from the grid most often in the selected period.
If everything is empty, either the period is too short or no listing activity has been recorded yet.
Related settings and reports
- Storefront search — the search box, suggestions while typing and the results page for shoppers.
- System › Basic Settings › Search Settings — how search and autocomplete work on the storefront.
- Insights › Analytics › Search & Analytics — search usage and conversions from search.
- Insights › Analytics › Analytics Overview — revenue, orders, conversion funnel and traffic.