Dashboard
After logging in to your store's admin panel, you land directly on the dashboard — your central hub for monitoring store performance.
What You Can See
The dashboard displays all the most important data at a glance, organized into tabs:
| Tab | Description |
|---|---|
| Overview | Overview of orders, revenue, and conversion rates |
| Orders | Latest orders and their statuses |
| Pages | Most visited store pages |
| Traffic | Visitor statistics and traffic sources |
| Campaigns | Marketing campaign performance (UTM) |
| Products | Best-selling products and catalog performance |
| News | News and announcements from the Merzio platform |
| Launch | Pre-launch readiness checklist |
Sidebar Navigation
On the left side of the screen you'll find the sidebar. It provides access to all sections of the application, organized into groups:
- Sales — orders, documents, abandoned carts
- Catalog — products, variants, attributes, categories, stock management
- People — customer accounts, groups, loyalty program, membership levels
- Engage — marketing (coupon codes, automatic gifts, popups), newsletter, content & theme (pages, blog, FAQ, menus, appearance)
- Insights — analytics, performance overviews and charts
- System — all store settings, integrations, and add-ons
Analytics in depth
For guides to Admin → Analytics (revenue, orders, conversion), Settings → Product listing analytics (product grids, filters, listing behavior), and customer-facing search (URLs, autocomplete, results), see Analytics Dashboard, Product listing analytics, and Storefront search.
Mobile Friendly
The sidebar can be hidden to give you more screen space. The entire application works comfortably on a mobile phone — the interface is fully responsive.
Notifications
In the admin panel's top bar, system notifications appear — for example, low stock alerts, new orders, or messages from the support team.
Launch Checklist
If you're a new user and haven't yet completed all required setup steps, the dashboard shows a Launch tab with a readiness checklist. The checklist tracks completion of the essential steps needed before launching your store.
INFO
Learn more about initial setup in the Registration & Account Creation section.